{"id":81376,"date":"2021-12-07T11:43:24","date_gmt":"2021-12-07T17:43:24","guid":{"rendered":"https:\/\/visittrivalley.com\/?page_id=81376"},"modified":"2025-03-06T12:39:28","modified_gmt":"2025-03-06T18:39:28","slug":"about-us-2","status":"publish","type":"page","link":"https:\/\/visittrivalley.com\/about-the-tri-valley","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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About Visit Tri-Valley<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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About Us<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhat is Visit Tri-Valley<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Visit Tri-Valley (formerly Tri-Valley CVB) is the official destination marketing organization for the California cities of Pleasanton, Livermore, Dublin and the Town of Danville. The 501 (c)(6) non-profit organization attracts visitors to the region through creative marketing campaigns, community outreach and sales initiatives.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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To increase sustainable economic impact to the Tri-Valley by being recognized as a desired destination for overnight visitors.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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The Pleasanton Convention & Visitors Bureau (CVB) was originally created as the result of a consultant\u2019s study in 1986, jointly funded by the City of Pleasanton and Pleasanton\u2019s Chamber of Commerce.<\/p>

Initially, the CVB operated under the umbrella of the Chamber but in 1993 it split off entirely from the Chamber as an independent, non-profit agency. In 1996, the City of Livermore was added and the organization became the Tri-Valley Convention & Visitors Bureau. Later that year the City of Dublin joined the CVB, and in 1999, the City of San Ramon joined the four-city bureau, funded by each City\u2019s General Fund.<\/p>

In 2006, the four-city Tri-Valley Tourism Business Improvement District (TBID) was formed, placing as assessment on occupied, paid hotel room nights on TBID properties. The formation of the TBID allowed the CVB to significantly increase its operating budget and provided a new primary, stable, dedicated funding source.<\/p>

Shortly after the formation of the TBID, the Town of Danville joined the CVB. In doing so, a second district, the Danville TBID, was formed that mirrored the Tri-Valley TBID. In 2010 the Tri-Valley and Danville TBIDs were merged and the resulting district was renewed for five years. District assessments were doubled, further augmenting and securing the CVB\u2019s operating budget and the organization\u2019s viability.<\/p>

In 2015, the TBID was renewed for seven years without the City of San Ramon. A new TMD renewal plan is currently in motion and will go into effect July 2022.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Visit Tri-Valley, the Destination Marketing Organization for Pleasanton, Livermore, Dublin and the Town of Danville, California, in conjunction with a broad spectrum of stakeholders, began an exciting Destination Strategic Planning process in early 2023 with a focus on a potential new regional multi-use venue. The goal of this plan was to develop strategies that help further develop a vibrant visitor economy while also enhancing the quality of life for residents.<\/p>

The Destination Strategic Plan is a road map that guides the area\u2019s tourism efforts for years to come. Our collaborative process was facilitated by the Tourism & Destination Advisory practice at JLL; a global consulting group focused on long-term destination planning and venue development. The Destination Strategic Planning process was carried out in four phases and concluded in November, 2023 with a final presentation to the VTV Board of Directors. Phase 2 of the Destination Strategic Plan will begin in January, 2024.<\/p>

View or Download the Destination Strategic Plan<\/a>.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Frequently Asked Questions<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Destination marketing organizations are formed to market certain regions as desirable tourism destinations.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tIs Visit Tri-Valley a nonprofit?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Yes, Visit Tri-Valley is a 501(c)(6) nonprofit organization.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhen was Visit Tri-Valley established?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Visit Tri-Valley was first established as the Pleasanton Convention and Visitor Bureau (CVB) in 1993. Visit Tri-Valley was officially formed in 2005 representing all five Tri-Valley communities, and was renewed in 2015 to represent Danville, Dublin, Livermore & Pleasanton, CA.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhich cities\/towns does Visit Tri-Valley represent?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Visit Tri-Valley currently represents Danville, Dublin, Livermore & Pleasanton, CA.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tHow does tourism benefit our communities?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Outside of generating millions of dollars for the state of California and our local communities, tourism also contributes to our economy by creating jobs, generating revenue for our hospitality industry, and partially funding local services like public schools, city staffing\/security, road fixtures, and fire departments.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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In addition to all the behind-the-scenes work you don\u2019t see (but the visitor does), we create the Visit Tri-Valley Inspiration Guide, Social Media Campaigns, Digital Marketing Campaigns, TV Commercials, Airport Billboards, Industry & Travel Magazine & Site Ads, and those adorable trail passports you\u2019ve seen around town.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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The visitor actually pays for Visit Tri-Valley through a nominal assessment, charged per hotel room, per night.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/figure><\/div>
\"Wine<\/figure><\/div>
\"YesTriValleyDogs1\"<\/figure><\/div>
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About Visit Tri-Valley About Us What is Visit Tri-Valley Visit Tri-Valley (formerly Tri-Valley CVB) is the official destination marketing organization for the California cities of Pleasanton, Livermore, Dublin and the 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Visit Tri-Valley (formerly Tri-Valley CVB) is the official destination marketing organization for the California cities of Pleasanton, Livermore, Dublin and the Town of Danville. The 501 (c)(6) non-profit organization attracts visitors to the region through creative marketing campaigns, community outreach and sales initiatives.<\\\/p>\",\"_id\":\"0ca83f7\"},{\"tab_title\":\"Mission Statement\",\"tab_content\":\"

To increase sustainable economic impact to the Tri-Valley by being recognized as a desired destination for overnight visitors.<\\\/p>\",\"_id\":\"2e25361\"},{\"tab_title\":\"Visit Tri-Valley History\",\"tab_content\":\"

The Pleasanton Convention & Visitors Bureau (CVB) was originally created as the result of a consultant\\u2019s study in 1986, jointly funded by the City of Pleasanton and Pleasanton\\u2019s Chamber of Commerce.<\\\/p>

Initially, the CVB operated under the umbrella of the Chamber but in 1993 it split off entirely from the Chamber as an independent, non-profit agency. In 1996, the City of Livermore was added and the organization became the Tri-Valley Convention & Visitors Bureau. Later that year the City of Dublin joined the CVB, and in 1999, the City of San Ramon joined the four-city bureau, funded by each City\\u2019s General Fund.<\\\/p>

In 2006, the four-city Tri-Valley Tourism Business Improvement District (TBID) was formed, placing as assessment on occupied, paid hotel room nights on TBID properties. The formation of the TBID allowed the CVB to significantly increase its operating budget and provided a new primary, stable, dedicated funding source.<\\\/p>

Shortly after the formation of the TBID, the Town of Danville joined the CVB. In doing so, a second district, the Danville TBID, was formed that mirrored the Tri-Valley TBID. In 2010 the Tri-Valley and Danville TBIDs were merged and the resulting district was renewed for five years. District assessments were doubled, further augmenting and securing the CVB\\u2019s operating budget and the organization\\u2019s viability.<\\\/p>

In 2015, the TBID was renewed for seven years without the City of San Ramon. A new TMD renewal plan is currently in motion and will go into effect July 2022.<\\\/p>\",\"_id\":\"46a9503\"},{\"tab_title\":\"Destination Strategic Plan\",\"tab_content\":\"

Visit Tri-Valley, the Destination Marketing Organization for Pleasanton, Livermore, Dublin and the Town of Danville, California, in conjunction with a broad spectrum of stakeholders, began an exciting Destination Strategic Planning process in early 2023 with a focus on a potential new regional multi-use venue. The goal of this plan was to develop strategies that help further develop a vibrant visitor economy while also enhancing the quality of life for residents.<\\\/p>

The Destination Strategic Plan is a road map that guides the area\\u2019s tourism efforts for years to come. Our collaborative process was facilitated by the Tourism & Destination Advisory practice at JLL; a global consulting group focused on long-term destination planning and venue development. The Destination Strategic Planning process was carried out in four phases and concluded in November, 2023 with a final presentation to the VTV Board of Directors. Phase 2 of the Destination Strategic Plan will begin in January, 2024.<\\\/p>

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Destination marketing organizations are formed to market certain regions as desirable tourism destinations.<\\\/p>\",\"_id\":\"0ca83f7\"},{\"tab_title\":\"Is Visit Tri-Valley a nonprofit?\",\"tab_content\":\"

Yes, Visit Tri-Valley is a 501(c)(6) nonprofit organization.<\\\/p>\",\"_id\":\"2e25361\"},{\"tab_title\":\"When was Visit Tri-Valley established?\",\"tab_content\":\"

Visit Tri-Valley was first established as the Pleasanton Convention and Visitor Bureau (CVB) in 1993. Visit Tri-Valley was officially formed in 2005 representing all five Tri-Valley communities, and was renewed in 2015 to represent Danville, Dublin, Livermore & Pleasanton, CA.\\u00a0<\\\/p>\",\"_id\":\"943d253\"},{\"tab_title\":\"Which cities\\\/towns does Visit Tri-Valley represent?\",\"tab_content\":\"

Visit Tri-Valley currently represents Danville, Dublin, Livermore & Pleasanton, CA.<\\\/p>\",\"_id\":\"a44e73b\"},{\"tab_title\":\"How does tourism benefit our communities?\",\"tab_content\":\"

Outside of generating millions of dollars for the state of California and our local communities, tourism also contributes to our economy by creating jobs, generating revenue for our hospitality industry, and partially funding local services like public schools, city staffing\\\/security, road fixtures, and fire departments.<\\\/p>\",\"_id\":\"3e09e77\"},{\"tab_title\":\"How do we do it?\",\"tab_content\":\"In addition to all the behind-the-scenes work you don\\u2019t see (but the visitor does), we create the Visit Tri-Valley Inspiration Guide, Social Media Campaigns, Digital Marketing Campaigns, TV Commercials, Airport Billboards, Industry & Travel Magazine & Site Ads, and those adorable trail passports you\\u2019ve seen around town.\",\"_id\":\"5a18a78\"},{\"tab_title\":\"How is Visit Tri-Valley funded?\",\"tab_content\":\"

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